In recent years, the Southeast Asian market has become a new choice for more and more Chinese cross-border e-commerce sellers to go overseas due to its huge demographic dividend and increasing mobile network coverage as well as the geographic advantage of being adjacent to mainland China. But how can Chinese sellers quickly get a share of this new market?
As the saying goes, “seven points rely on product selection, three points in the operation”, Chinese sellers want to stand out in this market in Southeast Asia, the key is to choose the right product.
Recently, Shopee, an e-commerce platform in Southeast Asia, released its ranking list of TOP5 hot-selling categories (categories hotness arranged from high to low) for its seven sites in Singapore, Malay, Philippines, Taiwan, Indonesia, Thailand and Vietnam, as follows:
Singapore site: women's clothing, 3C electronics, household goods, maternal and child products, beauty and health care.
Malay site: women's clothing, 3C electronics, maternal and child products, household products, beauty and health care
Philippines site: 3C electronics, maternal and child supplies, household goods, women's clothing, beauty care
Taiwan site: women's clothing, 3C electronics, household goods, fashion jewelry, men's clothing
Indonesia site: maternal and child supplies, 3C electronics, beauty care, women's clothing, fashion jewelry
Thailand site: 3C electronics, women's clothing, mother and child supplies, household goods, luggage
Vietnam site: women's clothing, home furnishings, 3C electronics, mother and child supplies, fashion jewelry
From the group of data can be seen, Southeast Asian countries online shopping hot categories are basically convergence, men's and women's clothing, 3C electronics, mother and child supplies, home furnishings, fashion jewelry, etc. are generally hot products.
It is worth noting that in recent years, more and more Southeast Asian consumers began to buy mother and baby products through online channels, in Shopee multiple sites mother and baby products have been ranked in the hot list of Top 5 ranks.
According to the data released by Shopee, Shopee cross-border maternal and child products sales are growing rapidly, and compared with the same period in 2017, cross-border orders in July 2018 increased 5 times. Among them, infant and children's clothing, toys and education, maternity products are TOP3 subcategories, the daily unit sales accounted for 33%, 17% and 15% respectively, with a total share of 65%, in addition, children's accessories (backpacks, hats and watches, etc.) accounted for 13% of the daily unit sales, baby shoes accounted for 10%, and other categories accounted for 12%.
Among the many mother and baby products, which products are hot sellers? Children's clothing, children's shoes, bottles, toys, breast pumps and baby carriers are undoubtedly the sales and growth rate of the star commodity, long-term list of various promotional hot products list, want to enter Southeast Asia sellers can focus on these products.
If you want to know more about the selection strategy for Southeast Asia, get more peak season sales of single secrets, you can click on the “secrets” free enrollment October 19-20 in Shenzhen Futian District, held in Dazhonghua 2018 CCEE (Shenzhen) Hugo network cross-border e-commerce selection conference, Shopee will bring the platform official data! to help sellers quickly seize the Southeast Asian market.
(Organized / Hugo Su Xiaoqian)
