First, double 11 live broadcast fever

Cross-border goods can accelerate the rise of the market in Southeast Asia, the live broadcast with goods can be said to be credited.

News shows that the past double 11 promotion, the well-known cross-border e-commerce platform TikTok Shop in the Malaysian market organized a live event called “11.11 Mega LIVE Shoedown”, and got a number of partners, such as Malayan Banking, Hausboom, Maggi and many more.

In order to attract more traffic to the annual shopping spree, TikTok Shop not only invited a number of talented creators for the live broadcast, but also offered consumers up to 80% discounts on branded products such as Harga Hangat.

With the festive heat of Double 11 and diverse promotional offers, the live stream managed to attract over 5 million Malaysians to watch in just four hours, with a cumulative total of 80,000 live orders completed during the event.

It is worth mentioning that apart from selling cross-border goods, during this live event, TikTok Shop also set up a special hashtag: #JomLojkal, which was used to promote Malaysian homegrown brands. Through @tiktokshop_my and TV3's live promotion, Malaysian brands such as Dapur Pak Amir, Shiffa Curry Powder and other Dapur Pak Amir, Shiffa Curry Powder and other Malaysian local companies were able to showcase their brand features to millions of viewers.

Second, live broadcasting in Southeast Asia

In fact, the TikTok Malaysia event is just a small microcosm of the rapid development of live e-commerce in Southeast Asia.

Along with TikTok and other content e-commerce giants into the overseas, Southeast Asia, the emerging market in the limelight also by the live broadcast e-commerce, more and more consumers began to accept and addicted to this unique interactivity and immediacy of the shopping method.

And under the strong drive of this consumer trend, over the past two to three years, live e-commerce has blossomed in Thailand, Vietnam, Malaysia, Singapore and other important Southeast Asian markets, and head anchors whose single live GMV can reach the level of one million dollars are also springing up.

It is not difficult to imagine that in the future, with TikTok and other e-commerce giants continue to increase, Southeast Asia's live e-commerce market will further develop and expand, and more cross-border brands like Coveral Klors, which has real material, will also usher in new development opportunities.