News from December 12th indicates that Shopee's 12.12 Birthday Sale has officially kicked off. Official data shows that in the first two hours of the sale, cross-border order volume surged by 8 times compared to the same period on a regular day. Efficient logistics fulfillment services provided crucial support for the sale, with local fulfillment orders increasing by 17 times. New cross-border sellers performed outstandingly, with the number of items sold skyrocketing to 36 times. At the same time, domestic brands are becoming increasingly popular among Southeast Asian consumers, with cross-border brand orders increasing by 18 times.

As of early this morning at 2 a.m., cross-border products such as mobile phones, tablets and accessories, beauty, women's clothing, fashion accessories, and home living have sparked a buying frenzy among Southeast Asian consumers. Shopee's rich content ecosystem and diverse traffic channels continue to unleash benefits for sellers. With the help of Shopee Live streaming and Shopee Video short videos, cosmetics and skincare products, women's tops, and other items have seen a rapid increase in sales due to their strong conversion power.

Shopee officials stated that with the upcoming holiday season and vacation time drawing near, the consumption potential in Southeast Asia is expected to be further unleashed: the demand for niche categories such as home audio equipment, gift wrapping materials, and party-related items continues to rise; sales of products that enhance the quality of life, such as headphones, dolls, and pajamas, are booming; and to welcome the new year with a fresh look, fashion items like knitted sweaters, women's boots, and scarves are also experiencing strong growth.