On February 25, Shopee made an announcement that from March 6, 2025, the Malaysian site Shopee Live Gold Class Tier (Shopee Video Gold Class Tier) will be updated to Shopee Live Gold Program (Shopee Video Gold Class Programme). New sellers joining the program will receive a Gold Class badge and enjoy greater live exclusive coupons!

According to Shopee officials, the Shopee Live Gold Program is an update to the Shopee Live Gold Class Tier to help sellers increase live sales conversions through more attractive live coupons.

Sellers who want to join the program need to meet the requirements of having at least 1 item for sale, penalty score level below 5, and apply to the official manager. The Live Streaming Gold Program will come into effect every Wednesday at 12:00am and sellers are required to participate for a minimum of 28 days after successfully joining.

Sellers joining the program are required to pay a service fee of 1.08% (inclusive of sales and service tax) on live order transactions.

In recent years, social e-commerce has exploded globally, and Shopee's focus on live e-commerce has grown. 2024 Shopee Malaysia's live streaming audience soared 300%, with the total number of views surging 37 times to 77 billion. Driven by the audience's high level of enthusiasm, Shopee Live sellers' performance also climbed higher and higher, with orders from local brands and sellers with sales of more than RM1 million jumping 11 times, and orders from sellers with sales of more than RM5 million also surged 10 times.